Why Radio And TV Need More Educative And Informative Contents  - Tobems Media
Insights - February 19, 2020

Why Radio And TV Need More Educative And Informative Contents 

Why Radio And TV Need More Educative And Informative Contents 


The last World Radio Day was marked on February 13, 2020, a day set out to celebrate the first ever broadcast by UN Radio in 1946. It is with no doubt that radio reaches more people than any other medium.

During the Ebola outbreak, we observed the power of radio as a strong communication means to curb the deadly disease and how to prevent its spread.

Radio is also a means to teach classes and communicate important messages to children and adults around the world it’s a viable tool to reach out to students who were unable to attend schools due to public health concerns.

Radio Educational program aim to improve access to quality education for in- school and out- of- school public primary / secondary school children.

A preview of some selected educational programs on the broadcast schedule of some public TV stations, the southwest Nigeria showed that some of those programs are still produced based on the old methodology and this involves the production of educational programs using a traditional classroom simulation, which is based in the use of chalk and talk approach.

The modern method of educational program production required producers to employ various multimedia resources to facilitate easier comprehension of the subject being taught.

Earlier studies have shown that the deployment of multimedia competencies in the production of educational TV programs could in several ways optimize opportunities for learner’s cognitive, social, emotional, physical and linguistic development.

Educational programmes help in encouraging a greater understanding of the subject matter because its presentation is done in clear, straight forward and simple language.

They also promote individualized learning because the listeners or viewers can learn their own by listening paying attention to the lesson personally without having to come in contact with the real teacher.

Most radio and TV station around the world are shifting attention to sports and music, leaving the educative part of the media lacking, we hardly stumble on programmes that teaches morals and delve on important issues affecting the populace.

The new breed of content producers need to look into this and not jeopardize our future generation with just entertainment and sports programmes.

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