10 Ways To Boost Your Social Media Online Presence

Today, social media has taken its rightful place in the world of marketing, and it is one of the main components used for brand awareness and visibility. According to Lori Rough, Social media is here, it’s not going away. Social media can produce waves of positivity for many businesses to increase brand awareness and raise conversions to improve company sales. 

Therefore, social media marketing is crucial when promoting your brand. Social media channels can be used to increase engagement and build trust between you and your target audience, which will play a huge role in increasing your conversion rate.

1. Identify your target audience

Knowing fully well that everyone is not your audience. Identifying your prospective customer will help you figure out the following:

a. Which social media they use most

b. The type of content that resonates with your audience

2. Use a SMART goal formula

Setting a SMART goal formula for your brand is very crucial. It involves being specific, measurable, achievable, relevant and time-bound. This SMART goal step is helpful to your social media presence.

3.  Create and curate content 

Most time original content is what your audience needs to see. Create content that is engaging and relevant to your niche. Curated content is also not a bad idea, you can share what others have shared before, but you have to give reference to the original creator of that content.

4. Use visual content always

Create appealing contents that your audience will find interesting. Adding an image, GIF, or short video to your social media posts can make it attractive to all types of users and also increase the accessibility of the post, and engagement.

5.Share interesting content to engage followers

The goal of social media marketing is to entertain, educate and inform your audience. You need to ensure that your contents are educating your audience and also the engagement score between your brand and your audience is not low.

6. Be active on social media

Posting frequently and making sure your social media channels are active is vital in updating your audience about your brand. Your audience will start to unfollow if your page is not active because they will begin to engage with your competitors that are doing it right. 

7. Use Analytics tools

Analytics Tools are used in monitoring the level of engagement on social media, and websites. With the help of these tools, you can gain rich insights into data that is best for optimizing campaigns. From tracking the number of views and the number of link or image clicks to find the optimal times to post and the most successful social media sites for your business Examples of this tools are: Buffer, Hubspot etc.

8. Use hashtags that relevant to your niche

Using hashtags in your social media captions will increase the reach and visibility of your contents. These keywords are also great for tracking discussion around a specific topic and connecting with people who are using that particular hashtag.

9. Organize giveaways and contests

How can you give back to your customers? Organizing a giveaway contest will eventually yield positive results for your brand. Using a specific hashtag, sharing your content or becoming a follower is a great way to reward and acknowledge engagement. In general, people are happier to get involved with a brand if it means they will get something from the business.

10. Use a call to action

In marketing, a call to action (CTA) is an instruction given to the audience used to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”. Using a call to action will inform the audience on what steps to take next which will help you increase conversion.

Refer to any social media manager to see this, we hope it helps, please endeavour to leave a comment and share with your friends.